Stillwater is a seafood packaging system designed around simplicity, consistency, and product differentiation. The identity integrates each species directly into the logotype, creating a clear connection between the brand and the product while maintaining a minimal visual system.

A consistent layout is carried across each package, while saturated color fields distinguish the different varieties. Regulatory and product information is organized to keep the front of the packaging clean and focused, balancing branding, usability, and hierarchy.