Stillwater

Stillwater is a minimal seafood packaging system built around restraint and cohesion. The identity integrates species silhouettes into the logotype, creating a direct link between brand and product without relying on decorative imagery or heavy marketing claims. A consistent layout structure spans all SKUs, with saturated color fields used for differentiation. Regulatory elements are organized on the back panel to preserve clarity on the front, balancing branding, usability, and compliance through controlled typography and hierarchy.