Graphic Design

El Sabor Del Valle is a cultural food guide inspired by the cuisine of Spring Valley and Lemon Grove. The project combines photography, editorial design, and a custom visual identity to highlight local restaurants and introduce readers to the stories and communities behind them.

The visual system draws from traditional Mexican Talavera tilework, using floral patterns, deep blues, warm orange accents, and Cormorant Garamond to create a connection between food, culture, and place. The final guide organizes restaurant features, photography, and recommendations into a cohesive editorial experience.

El Sabor Del Valle

Passion Guide:


Color Palatte

Core colors used
throughout this project


Typography

The typefaces used
throughout this project

Aa

Cormorant Garamond

Primary Typeface

Regular

Aa

Heading & Emphasis

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Bold

Aa

Body Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Applications

01

Book Cover

The cover introduces the visual identity through decorative floral patterns and a restrained color palette.

02

Interior Spread

The interior layout combines food photography, typography, and decorative elements to create a consistent
editorial system.


Editorial Design

Previous
Previous

Cinder House WoodFire Burgers

Next
Next

Local Marketplace App Project: NeiMart