Graphic Design
Penguin Books:
Famous Couples Campaign
For the Famous Couples project, I took a different approach by focusing on the iconic partnership between Batman and Robin. The identity combines a robin and batarang into a single visual, representing Robin's role as Batman's sidekick and partner.
The robin serves as the primary focal point, inspired by Robin's traditionally bright and colorful appearance, while the darker Batman-inspired elements take a supporting role. The composition also draws inspiration from the Bat-Signal, reinforcing the connection between the two characters through a recognizable visual reference.
Typography & Color Pallete
The visual language behind the Penguin Books: Famous Couples campaign.
01 / Typography
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
02 / Color Palette
Applications
01
Book Cover
The redesigned cover presented in its final book format, showing how the concept translates to a physical product.
02
Billboard
The campaign adapted for outdoor advertising, demonstrating its impact at a larger scale.
03
T-Shirt
The identity applied to apparel, showcasing the design in a wearable format.
03
Tote bag
The identity applied to merchandise, extending the visual system beyond the book itself.