Local Marketplace App: NeiMart
This project focuses on improving the experience of buying and selling items locally. In collaboration with my partner Issac Alzaga, we researched apps like OfferUp and spoke with users to better understand their experiences. We found that trust, communication, and cluttered listings were some of the biggest challenges users face. Using these insights, we developed a concept that aims to make local transactions more reliable, clear, and straightforward.
Phase 1: MARKET RESEARCH
Phase 2: USER RESEARCH & NAPKIN SKETCHES
Users felt overwhelmed by cluttered listings and excessive recommendations
Common frustrations included unreliable sellers, outdated listings, and inconsistent search results
Interviews highlighted the need for more clarity, trust, and relevance
Target audience: budget-conscious users shopping for local second-hand items
Goal: create a faster, clearer, and more trustworthy marketplace experience
Collaborated with Issac to build the foundation of the app through research and planning
Developed user personas to better understand buyer and seller behaviors, motivations, and pain points
Created user flows to map out navigation and overall app experience
Designed low-fidelity wireframes focused on layout, structure, and functionality
Established a clear user-centered direction for the project moving forward
Phase 3: USER RESEARCH & NAPKIN SKETCHES
Conducted usability testing to evaluate the app’s core user flows
Created a structured test plan and observed users completing key tasks within the app
Identified issues with the deposit system, unclear feedback, and unresponsive UI elements
Improved offer tracking, clarified the deposit flow, and refined interactive elements based on user feedback
Updated wireframes to better match user expectations and create a smoother experience
Phase 4: Moodboard & Design system
Created a moodboard to establish the app’s visual direction through color, typography, and overall aesthetic
Focused on a clean, modern, and community-friendly design style
Developed a design system with a consistent color palette, typography hierarchy, and reusable UI components
Explored both light and dark modes to improve flexibility and accessibility
Built high-fidelity interactive prototypes in Figma based on earlier wireframes
Refined user flows and improved usability to create a more cohesive user experience